The Dunes at Arniston
(South Africa)

In 2015 we were tasked with championing a major rebranding for The Dunes at Arniston Hotel in Arniston, Overberg, near the southern tip of Africa and developing a marketing strategy (including all marketing collatoral). Owned by The Denel Overberg Test Range, the establishment was historically known as a conferencing hotel for Denel. Our initiatives to market the establishment as a conference, wedding and business and leisure hotel have thus far resulted in the establishment moving from occupancy levels below 20% in 2014 to occupancy levels of 60% in 2016.

Scope of work:

  • Strategy
  • Branding and Identity
  • Digital Marketing
  • Search Marketing
  • Integrated Media Campaigns
  • Social Media Management